Selective Professional Alpha Keratin Maintenance Shampoo 250 ml gently cleanses and nourishes hair and scalp. Enriched with Andiroba oil, it helps pro...More
Selective Professional Alpha Keratin Maintenance Shampoo 250 ml gently...
Selective Professional Alpha Keratin Maintenance Mask 250 ml helps prolong keratin straightening results. It nourishes, smooths, and softens the hair ...More
Selective Professional Alpha Keratin Maintenance Mask 250 ml helps pro...
Professional salon treatment that instantly reconstructs and thickens fine hair. The two-component formula fills hair from within, creating a fuller, ...More
Professional salon treatment that instantly reconstructs and thickens ...
Selective Professional Refill Fast Foam Mousse 200 ml instantly thickens fine and thinning hair. It adds volume, strengthens the hair fiber, improves ...More
Selective Professional Refill Fast Foam Mousse 200 ml instantly thicke...
Selective Professional 531 Brown Hair Coloring Mask revives and enhances brown hair color in just 5 minutes. Enriched with coconut water concentrate, ...More
Selective Professional 531 Brown Hair Coloring Mask revives and enhanc...
POWERPLEX Maintenance Mask is a nourishing and conditioning mask that helps maintain and prolong the results of the Powerplex treatment. It deeply hyd...More
POWERPLEX Maintenance Mask is a nourishing and conditioning mask that ...
Restructuring keratin mask with high conditioning power. Repairs severely damaged hair from within, helping to restore strength, vitality, and resilie...More
Restructuring keratin mask with high conditioning power. Repairs sever...
Restructuring keratin mask with high conditioning and repairing capacity. Thanks to its special formula, it restructures the severely damaged capillar...More
Restructuring keratin mask with high conditioning and repairing capaci...
Innovative spray mask with 15 benefits in one treatment. Repairs, nourishes and hydrates hair, reduces frizz, protects against UV rays and heat, and l...More
Innovative spray mask with 15 benefits in one treatment. Repairs, nour...
Selective Professional 15 All in One Color 150 ml is a leave-in spray mask for colored and bleached hair. It protects color, enhances shine, reduces f...More
Selective Professional 15 All in One Color 150 ml is a leave-in spray ...
NOW Design Curl 250 ml defines and shapes curls with a natural, elastic effect. It controls frizz, adds shine, and enhances curl definition. Ideal for...More
NOW Design Curl 250 ml defines and shapes curls with a natural, elasti...
Selective Professional Curl Lover Eco Mousse 150 ml creates defined, bouncy curls without a frizzy effect. Hydrates, adds elasticity, body, and volume...More
Selective Professional Curl Lover Eco Mousse 150 ml creates defined, b...
Curl Volumizing Eco-Mousse enhances and defines natural and permed curls. The lightweight formula adds volume, hydration, and shine while reducing fri...More
Curl Volumizing Eco-Mousse enhances and defines natural and permed cur...
NOW Volumizer is a conditioning mousse that adds volume and shine. Protects hair from blow-dryer heat, leaves hair tangle-free, and makes styling easy...More
NOW Volumizer is a conditioning mousse that adds volume and shine. Pro...
Selective Professional Artistic Flair Shape Extra Strong Mousse 400 ml. Extra-strong styling mousse for long-lasting hold. Protects hair from blow-dry...More
Selective Professional Artistic Flair Shape Extra Strong Mousse 400 ml...
Selective Artistic Flair Shape Extra Strong Mousse 400ml is a powerful styling mousse that provides maximum hold and support. Ideal for styles requiri...More
Selective Artistic Flair Shape Extra Strong Mousse 400ml is a powerful...
NOW Texture delivers instant definition and texture, separating hair strands for dynamic, personalized styles. Ideal for medium-length hair and perfec...More
NOW Texture delivers instant definition and texture, separating hair s...
Selective Professional NOW Flexy Touch is a styling product that makes it easy to shape your hair. It separates and defines individual strands, giving...More
Selective Professional NOW Flexy Touch is a styling product that makes...
Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pliabl...More
Shapes and defines hair without weighing it down and does not leave an...
Gives the styled hair a matt look and keeps the hair moisturized. Its balanced blend of waxy components gives the styling a natural, medium strength h...More
Gives the styled hair a matt look and keeps the hair moisturized. Its ...