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About WWBD Group

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About Beauty Company

Beauty Company history
Beauty Company, was founded in 1993 in Eindhoven, the Netherlands. Beauty Company was one of the first professional wholesalers specialized in hand, nail and foot care products in Europe. Starting as an importer and exporter of only one brand, we later grew into an internationally known organization in distribution and production of the professional nail and beauty products.

Beauty Company now
Anno 2023 Beauty Company is the retail partner of the WWBD Group and we take care of the European retail distribution of the brands Bo.Nail Systems, Bo.Lash Systems, I.am Professional Nail Systems, Hola Nail Cosmetics, Gelamour and IBP.
Beauty Company offers its extensive range of nail and hand care products through its own online platforms, brand stores and "shop in shop" concepts.

Be what you want to be
With this sentence, Beauty Company sums up its vision of beauty. Through an exceptionally wide and diverse range of nail and hand care products, Beauty Company gives everyone the opportunity to express her own personality with customized products. Many different colors, effects and sensations unique on the market, which you can choose according to your own style, skin color, skin type and special desires, at all stages of your life.

Based on the most recent scientific discoveries and the latest fashion trends, the Beauty Company's offerings are constantly renewing themselves to constantly create new products that better suit many different beauty ideals.

Mission
Beauty Company is constantly committed to a single goal: to ensure that every woman can afford the best in cosmetic innovation without blowing a hole in her budget.

Giving all customers the opportunity to experiment in all areas of nail and hand care products and treatments with excellent and always cutting-edge colors, packaging and formulas.

Finally, to create a beauty care concept that can rewrite the rules of cosmetics: quality is no longer synonymous with high price. With Beauty Company, professional luxury is a concrete, exciting reality. Within everyone's reach.

 

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