About Beauty Factory

Beauty Factory, your partner in nail styling and beauty products...

Discover our Company and make a visual tour!

Beauty Factory, trade mark of International Beauty Partners B.V., established in 1993, is one of the largest and most well known international companies in the beauty industry within Europe, Russia, Middle East, Australian and Africa specializing in hand and nail products for the professional market. During the past 23 years, Beauty Factory has grown to one of the market leaders in the industry. With an international network of distributors, together with sister company Beauty Company, we export to more than 65 countries.

Front of building

Beauty Factory is specialized in introducing innovative and targeted products to the professional market. Our product line includes worldwide top brands like EzFlow, ibd, Ardell and It's So Easy. Beauty Factory has the exclusive distribution rights to several European countries for the brands EzFlow and ibd. Beauty Factory also exports her own brands NailPerfect and Astonishing Nails. We continue to work closely with the most knowledgeable and experienced Laboratories in the area of gels, acrylics and other professional nail products. The latest techniques are incorporated in the development of the existing and new products from our brands NailPerfect and Astonishing Nails. With these brands, Beauty Factory is able to offer you an entire range of products, including packaging and labelling, or no label products delivered in bulk.

Beauty Factory is committed to bringing innovative, market-driven products and education programs to the beauty professional as well as the aspiring professionals. We don’t just sell products, we form strategic partnerships with our distributors to ensure we have a thorough understanding of your business, strategic imperatives and needs. We don’t just offer education programs, we create a firm basis, empowering students and nail professionals to expand their knowledge and services and compete effectively in today’s marketplace.
As part of our unwavering commitment to our customers, we regularly attend international industry conferences and continuously source international best-practice knowledge and put this to work for our customers – our distributors and students. We are supported by an international worldwide Master Education Program, one of the largest professional Education Academies in the world. Our team of International Educators offer exceptional functional and technical expertise coupled with extensive industry knowledge, making Beauty Factory the ideal choice.


Education Center

Our head office is based in Veldhoven, The Netherlands. It is here that you will find all the departments of Beauty Factory that offer a helping hand in the companys success. Head Office includes a shop, education center, Administration Department, Product Development & Innovation Department, Marketing Department, Sales Department and the heart of the company, Logistics Department. The warehouse is 3000 m2 and carries 10.000 different products for professional hand and nailcare, cosmetic pedicure and a broad assortment of accessories and electrical devices, delivered directly out of stock.




Meeting room 

Beauty Factory believes that success is measured by exceeding the expectations of our customers by offering outstanding customer service, superior products and greater value for money. In short: A total concept with which your success is guaranteed!

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